01
Brief the outcome
Tell us what needs to happen, where and by when. We turn that into the campaign structure.
Give us the outcome. We run the route.
Patna Plus is the managed version of Patna. We shape the campaign, assemble the partner mix, run the work and keep the outcome visible in your workspace.
Managed campaign
One brief.
One operating team.
One outcome ledger.
One operating team.
One outcome ledger.
01Campaign design
02Partner sourcing
03Briefing + management
04Outcome reporting
02
Scope the programme
We define the partner mix, operating plan, confirmation source and commercial scope.
03
Staff the route
Patna selects the partners and gives each one the brief, access and tools they need.
04
Run and report
The team manages execution while confirmed outcomes continue to land in your Patna workspace.
A campaign team around one measurable result.
Plus is designed for work that needs more coordination than a self-serve campaign: multiple channels, selective partners, tighter management or a market launch that needs someone operating it day to day.
Campaign strategy
Outcome, market, economics and partner profile.
Partner operations
Sourcing, selection, briefing and day-to-day management.
Shared visibility
Your brand sees the same campaign and outcome activity inside Patna.
Dedicated coordination
One operating line between your team and the people running the programme.
Commercial scope
The brief determines the engagement.
Scope depends on the outcome, market, duration, channels and partner mix. Your team sees the proposed programme and commercial terms before the engagement starts.
Outcome
What result the programme is accountable for.
Market
Where the work needs to happen and who it needs to reach.
Duration
How long the route needs to run to produce a meaningful result.
Operating load
The partner mix, channels and management the campaign needs.
Patna Plus